Mail setup

SPF, DKIM and DMARC with Klaviyo.

The records Klaviyo needs, where to find them, and the failure specific to this provider.

SPF

Add include:_spf.klaviyo.com to your existing SPF record. Do not create a second record: two SPF records mean neither works, and that is the most common mistake in this whole area.

DKIM

Found in the Klaviyo account, under Settings, then Domains.

Klaviyo uses CNAME records for both DKIM and the sending domain, which means Klaviyo manages rotation.

Klaviyo publishes keys under Klaviyo-provided selectors, which is what an external check looks for.

DMARC

DMARC is the same regardless of provider, because it is your instruction rather than theirs. Start at v=DMARC1; p=none; rua=mailto:you@yourdomain.com, read the reports, authorise everything legitimate, and only then tighten. The DMARC guide covers the order, and the order is what stops you blocking your own invoices.

Worth knowing with Klaviyo

Klaviyo is usually set up by a marketing team rather than whoever manages DNS, so the records get added once by someone who then leaves. Worth confirming they still match what the account expects.

Watch the lookup count

Every include costs one of your ten SPF lookups, and so does every include inside it. Adding a third or fourth sender is where domains typically cross the limit, after which the whole record fails silently. See the lookup guide before adding another.

Check yours

Check whether your mail is actually passing.

Plain answers rather than policy strings. Free, no account.

Using a different mail provider?

The records differ per provider, and so do the mistakes.

Microsoft 365 · Proton Mail · Amazon SES · MailerLite · Mailtrap · SendGrid

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